GET STARTED
Welcome to The Wheel!

Membership is Free!

The Wheel is a fun and innovative way to buy your next watch. You are guaranteed a watch worth at least the price of the spin, and sometimes much more!
Let's Get Started!
Already a member?

Here's how it works

It’s really quite simple—once you’ve created a free account,
just pick a wheel, add the watches you like, and spin!

It’s really quite simple—once you’ve created a free account, just pick a wheel, add the watches you like, and spin!

01.Pick Your Wheel

Choose from multiple Wheels to spin. The higher the cost of spinning a Wheel, the higher the value of watches it has. Plus, you're always guaranteed to receive a watch worth at least what you paid for the spin.

02.Add Some Watches

Select eight watches you love, including one from the coveted Grail Tier, and put ‘em on The Wheel. Choose carefully, you’re guaranteed to land on one of the watches you select.

03.Spin The Wheel!

Once you’ve had a chance to review your selections, click Spin to get The Wheel going. Wherever the needle lands, that’s your new watch—even if it’s a Grail! We’ll ship it right to you.