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Founded in Switzerland in 1832, Longines is one of the most respected names in luxury watchmaking, known for blending timeless elegance with precision craftsmanship. The brand’s iconic winged hourglass logo is the oldest active registered trademark in watchmaking history. Longines has deep roots in aviation, sports timing, and exploration — even partnering with Charles Lindbergh to create the legendary Hour Angle watch.

Interesting facts: Longines introduced one of the earliest GMT watches in 1925 and became a pioneer in precision timing for global sporting events.

Founded in Switzerland in 1918, Mido is known for reliable Swiss craftsmanship, architectural-inspired design, and strong value in automatic watchmaking. The brand name comes from “Yo mido,” meaning “I measure,” reflecting its focus on precision and performance. Mido’s signature collections include the sporty Ocean Star, elegant Baroncelli, iconic Commander, and bold Multifort.

Interesting facts: Mido introduced the Multifort in 1934 and the Ocean Star in 1959, two collections still loved today.